Inside NYC's Coolest New Hotel (Yes, It's In Times Square!)
by Kristian Laliberte
"Cool" and "Times Square" aren't usually used in the same sentence — until now. Indeed, we're giving major kudos to the newly re-imagined Paramount Hotel for switching up midtown's tourist trap's connotation. Following a year-long, $40 million renovation, the 46th Street historic hostelry — first opened in 1928 — has been transformed into an epicenter of all things chic...really!
First, let's discuss the jaw-dropping double-storied lobby: Inspired by the building's original creator, iconic theater architect Thomas W. Lamb, the space is being billed as a giant "living room," with a DJ spinning on the second-floor balcony, oversized light fixtures, and one epic fireplace, with a clever stainless steel, mirrored design that makes the flames repeat in triplicate.
Jet-set touristas can also make use of Paramount Bar & Grill — in partnership with LDV hospitality, the restaurant serves modern American comfort food from chef Jason Kallert, with signature dishes including the hefty Burger Deluxe and Chicken Pot Pie. For a quick fix, guests can pop in to Corso, a sleek Italian-style coffee shop, or stock up on sundries in the lobby's gift shop, with the latest fashion glossies, imported sweets, and luxe lotions and potions.
To further complete the one-stop experience, Diamond Horseshoe, a cabaret club in the vein of The Box, will be open for revelry starting in the fall. Finally — and, in our humble opinion the pièce de résistance — there's Free & The Brave, a fresh retail concept from the in-the-know chick behind The Surf Lodge's boutique. Seriously, even if you're not looking for a staycation, it's worth the subway ride uptown just to check out the store's killer merch. On tap?
Quirky, printed cards from Brooklyn-based stationers Gold Teeth, a carefully curated selection of men and women's clothing (think: designers like Suno, Levi's Vintage Clothing, and Rogan), and hard-to-resist pickup items, including books from Assouline, C.O. Bigelow, and Miansai. While we have yet to check out the rooms, we're thinking that they've got to be as slick as the rest of the surroundings — but, with all the action happening outside, we're guessing you won't be spending too long having breakfast in bed.
Paramount Hotel, 235 West 46th Street (between 7th and 8th avenues); 877-692-0803.
About Paramount Hotel – A Times Square Hotel
The Paramount Hotel is unrivaled for combining style, comfort, and affordability in the most popular part of New York City. Having been part of the New York scene since the late 1920s, Paramount Hotel sits in the middle of Times Square, close to all things Manhattan – from the Broadway Theater District, Empire State Building, and neighborhoods of Greenwich Village and SoHo to Central Park, Rockefeller Center, and Madison Avenue.
Visiting New York? Choose Paramount Hotel - A Times Square Hotel located near Times Square, Javits Center, Madison Square Garden and Rockefeller Center.
A true Times Square Hotel - The Paramount Hotel is the ideal New York Hotel for Business and Leisure Guests. The Paramount Hotel’s classic arched façade, dramatic lobby, the sleek, modern comfort in each of 597 Guest Rooms and Guest Suites with Boutique Furnishings and posh Bathrooms, on-site Boardroom, Fitness Center, Business Center, and friendly Concierge Service.
Read interesting Travel Articles on our New York Hotel Blog >